Trademark Usage Guideline

Introduction

Throughout the world, our trademarks identify our products so that consumers know they are buying Brymar's high-quality products and services. Brymar has gained valuable rights by the proper and continuous usage of trademarks to identify its goods and services. If a trademark is used improperly, its value can become diluted or generic. Properly using our trademarks by following these trademark usage guidelines protects and preserves the value of our trademarks and the Brymar brand.

What is a Trademark?

A trademark is a word, name, symbol, device, design, phrase, sound, or color adopted and used by Brymar Industries, LLC to identify its goods and services and to distinguish them from other goods and services. Trademarks are usually noted with either a ™ or a ® symbol. In the United States, a trademark that is noted by a ™ has not been registered with the United States Patent and Trademark Office and a trademark noted with an ® has been registered with the United States Patent and Trademark Office. Trademarks, however, may also be registered internationally and each country has different laws regarding the proper notation of trademarks.

Referential Trademark Usage

You may use a Brymar trademark or product name to refer specifically to such Brymar product in marketing and promotional materials, books, conferences, applications, demonstrations, and so on. You are permitted to use a Brymar trademark referentially provided that:

• You adhere to these Brymar Trademark Usage Guidelines.
• You do not disparage Brymar or Brymar products and services.
• You display your name or logo more prominently than any Brymar trademark.
• You include a disclaimer that Brymar does not sponsor, affiliate, or endorse your product, and/or services.

General Trademark Usage Guidelines

• Use appropriate markings. Always capitalize the product name and designate the trademark with the appropriate ™ or ® symbol. Also, the first usage or most prominent usage of a Brymar product name must be used in conjunction with the Brymar® trademark and in the same type size, font, color and line.
• Use Brymar trademarks as adjectives. Always use Brymar trademarks as adjectives that describe the generic product. A trademark is an adjective to be used with the noun it modifies.

Also, because a trademark is an adjective, it should never be used as a possessive or in the plural form.

• Do not use any Brymar trademark as your trademark, service mark, trade name, domain name, product name, or logo. Brymar trademarks identify the goods and services of Brymar Industries, LLC No third-party may use any Brymar trademark as their trademark, service mark, trade name, domain name, product name, or logo. You must have your own distinct trademark, service mark, trade name, domain name, product name, or logo that does not include any Brymar trademarks. You may, however, referentially use the Brymar trademark in connection with your product. Also, you may not use a variation, combination, or abbreviation of a Brymar trademark.

• Attribute ownership of Brymar trademarks to Brymar. When you refer to a Brymar trademark, please include the following notice of trademark attribution where appropriate, such as on your product, printed materials, and online.

Correct:

Brymar and Kitchen Klothes are trademarks or registered trademarks of Brymar Industries, LLC in the United States and/or other countries.

Specific Trademark Usage Guidelines

• Logos. You may not use any Brymar logos (including buttons and graphic symbols) without a trademark license from Brymar. All usage of trademark logos shall be pursuant to these guidelines and any other guidelines associated with that logo.
• Merchandise items. You may not manufacture, sell, or give away merchandise items, such as T-shirts and mugs, bearing Brymar trademarks or logos, except pursuant to an express written trademark license from Brymar.
• Slogans and taglines. You may not use or imitate a Brymar slogan or tagline.

Brymar Industries, LLC Trademarks

This list is posted solely for your convenience. Brymar Industries, LLC does not waive any rights to any Brymar trademark, service mark, trade name, product name, or logo that does not appear on this list. The symbols below denote status of the trademark in the United States only. Brymar trademarks may also be registered internationally.

• Kitchen Klothes®
• U.S. Uniform®
• Brymar Industries®

Third-Party Trademarks

Third-party trademarks, trade names, product names and logos, contained in this website may be the trademarks or registered trademarks of their respective owners.